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Army marketing strategies and the future of word-of-mouth marketing

New Jersey Army National Guard

The U.S. Army predates the nation it serves. Since its inception, policymakers have worked to define the relationship between America’s Army and the civilian populace that supports its mission.

The Army has had to sell itself since the 18th century. First, it had to convince Congress that it was a match for the battle-hardened British Army. It then had to convince the American people that it could win the Revolution with enough time, resources and support. Since the end of the Vietnam War, the Army has been composed entirely of volunteers. It has had to market itself directly to military-aged men and women while at the same time appealing to applicants’ friends, family, and influencers — teachers, civic leaders and role models.

The Army has previously adopted successful marketing campaigns. In decades past, the slogan “Be All That You Can Be” resonated with the public. As the Army transitioned to an all-volunteer force, this theme was appropriate. It was as much a call to individual achievement as it was a higher calling to service. In recent years, the Army’s marketing efforts have struggled. The intent of the “Army of One” campaign was confusing and never caught on with its target audience. Instead of serving as an invitation to serve as a part of a team, the message seemed to focus solely on individual achievement, which runs counter to Army values and ethics. The “Army Strong” message was better, but the campaign did not resonate, either. It was replaced after it was found that civilians didn’t embrace the idea. The Army’s current marketing theme, focusing on “the Army Team,” is in keeping with the values, ethics and culture that are integral parts of the Army brand.

The first Army marketing campaign that comes to mind is from the World War I and II era — the “I want you!” poster. This iconic image was a direct appeal to the individual observing the poster. It featured Uncle Sam, the physical embodiment of the spirit of the United States, pointing at the observer. His eyes were intently fixed on the potential applicant, conveying the seriousness of the country’s need for Soldiers. The image of Uncle Sam, stern and unwavering despite threats to the American way of life from overseas, demanding that a service-age male stand up and do his part, was a successful marketing strategy. It was not just for those who would become Soldiers, but for those who would invest in the war effort in other ways – by purchasing war bonds or by working to manufacture wares used by Soldiers in the field.

Immediately after the Vietnam War, the Army had to address benefits the service offered to potential applicants, including job training and civilian education, in order to become competitive with potential civilian employers. It also had to present the esprit de corps, the camaraderie and the feeling of job satisfaction that could potentially result from military service. Finally, the Army needed an idea that could convey a connection to great leaders of the past, and to their achievements in founding and preserving the nation they served. The resultant slogan, “Be All That You Can Be,” and the advertising campaign that surrounded it for almost two decades, introduced many potential applicants to the idea that the Army could be a stepping stone to higher education (using the Montgomery GI Bill and the Army College Fund), to marketable job skills (electronics repair, aviation, logistics), or to a military career. Many of the applicants during this period also had a relative who had served in World War I or II, in Korea or in Vietnam, so the Army was also able to market to an individual’s sense of family. While appealing to the applicant from all of these positions, “Be All That You Can Be” also appealed to an applicant’s sense of pride and personal achievement.

Another successful campaign involved the Army National Guard. The marketing surrounding the simple slogan “You Can” inspired interest in the Guard’s dual mission for decades. The elegance and simplicity of the slogan conveyed a slew of possibilities: Would you like to have career training applicable to the civilian sector? You can. Would you like to complete your civilian education while serving your country? You can. Would you like to serve your local community in times of emergency? You can. Many individual states supplement the benefits offered by the GI Bill and Federal Tuition Assistance, making it even easier to attract applicants with an interest in continuing education. When the National Guard presents itself as an organization that can empower an applicant, it becomes attractive not only to the applicant but to influencers as well. Guidance counselors, principals, faith leaders and legislators can support students who seek to improve themselves by learning a trade or developing themselves through continuing education — at a minimum burden to the public coffers — while at the same time returning the investment by serving the community.

U.S. Army Sgt. Nayib A. Covar, an infantryman with the 6th Squadron, 8th Cavalry Regiment, takes a photo after sharing his reasons for serving in the U.S. Army during an interview Nov. 22, 2016, at Fort Stewart, Ga. Soldiers with the 3rd Infantry Division are highlighted on Facebook and Twitter every Wednesday for the Why We Serve Wednesday social media campaign. (Photo by Staff Sgt. Nikki Felton)
U.S. Army Sgt. Nayib A. Covar, an infantryman with the 6th Squadron, 8th Cavalry Regiment, takes a photo after sharing his reasons for serving in the U.S. Army during an interview Nov. 22, 2016, at Fort Stewart, Ga. Soldiers with the 3rd Infantry Division are highlighted on Facebook and Twitter every Wednesday for the Why We Serve Wednesday social media campaign. (Photo by Staff Sgt. Nikki Felton)

Recruitment issues were recently addressed in an Army Press online journal article, “Improving Army Recruitment by Word-of-Mouth Marketing.” The article addressed some handicaps the Army has as an organization. The author, Cpt. Kevin Sandell, a public affairs officer, suggests that direct communication with Soldiers may be more productive than typical recruiting efforts. Word-of-mouth recruiting may be very effective, especially considering the recent focus on the Army ethic and professionalization. In addition to the opportunities for education, the Army has renewed its efforts to certify Soldiers in their military occupational specialties. This certification extends as far as civilian credentialing in some of the more technical fields.

Former Secretary of the Army Eric Fanning emphasized the importance of these word-of-mouth connections and of the ability of Army National Guard and Army Reserve Soldiers to make those connections. This word-of-mouth strategy is being incorporated into wider campaigns. As the overseas contingency operations of the past decade have reduced in size and scope, the Army’s media coverage has reduced as well. To increase media exposure, the Army instituted the “Meet Your Army” campaign as a means of fostering communication between the civilian community and the military. It is important to maintain this level of visibility, not just for the recruiting effort, but to keep the public invested in the Army’s mission. The American people need to be reminded that they enable the Army: through their trust and confidence, through encouraging young people to serve and through their tax dollars.

The Army offers untested youths the opportunity to sharpen the skills they learn in their primary and secondary education and apply them as part of a team. The NCO is in a position to convey this message to the American people. Noncommissioned officers play a special role in the marketing of the Army as recruiters. The recruiter is often the applicant’s first interaction with a Soldier, regardless of the Soldier’s component. Recruiters must be a tangible representation of all those things the Army mission and vision represent. The recruiter must subscribe to the Army ethic and live by the Army values. A recruiter must stand by the Creed of the Noncommissioned Officer and the Soldier’s Creed. A recruiter must keep the oath made upon enlistment. Recruiting and retention NCOs must not be primarily concerned with the number of recruits they bring into the Army’s formations, but rather with bringing in quality applicants that have the potential to abide by the values and ethics the recruiters represent. Trained, educated and ethical recruiters will attract trainable, educable and ethical applicants.

The job description of the recruiting and retention NCO specifically states that the recruiter will be a first-line marketer, distributing and displaying recruiting material and cultivating community centers of influence. However, word-of-mouth marketing strategies dictate that all NCOs are recruiters, regardless of billet. They are tangible symbols of the Army brand and therefore must be prepared to relay their positive Army experience, verbally or in writing. An NCO has professional experience, training and education that can easily be related to by Americans. NCOs have attained their status by adherence to the Army values, the Army ethic, the Warrior Ethos and the Creed of the Noncommissioned Officer. Conveying why it is important to adhere to these abstract principles is as important as abiding by them. The NCOs of the Army National Guard and the Army Reserve are in prime positions to market the Army, because they are parts of their communities. They can and should take the time to relay the Army’s mission and vision to Americans, not only to attempt to recruit youths into the ranks, but also to inform others of what the Army does.

The Army has had successful marketing campaigns — first marketing itself to military-age men, but now to all service-age Americans — while simultaneously presenting an attractive employment and educational opportunity to applicants’ influencers. The Army’s marketing is most successful when it emphasizes the one-team concept, appealing not only to self-interest but to applicants’ desires to incorporate the Army values and ethics into their lives.

Staff Sgt. Brian Darling is a paralegal noncommissioned officer assigned to the Office of the Staff Judge Advocate, New Jersey Army National Guard.

Hard lessons for new Sergeants

Special to the NCO Journal

When given the opportunity, how do you relay a lifetime of experiences to young NCOs? What would be important for them to know today? What would be important to know at the end of their careers?

I recently had the opportunity to discuss those experiences with the 10th Mountain Division, NCO Academy Basic Leader Course graduating Class 04-16 at Fort Drum, New York. Whether it’s a BLC Graduation, an NCO induction ceremony or opening a Leadership Professional Development session, how do you convey these lessons in such a condensed time period?

A few years ago, I had the opportunity to answer this through a series of discussions with five highly successful NCOs, both active-duty and retired, that I had the honor of working with. Though their backgrounds and experiences differed significantly, I discovered a common theme that was woven throughout their experiences and was the single most important factor in their quality leadership: building trust.

The events these senior NCOs have been through cover a vast and impressive period. Those experiences include Special Operations, inspiring a history of family service, deployments in the desert and covert missions closer to home. Whether earning awards through their solitary actions or leading a team under arduous conditions, these Soldiers all became senior noncommissioned officers and achieved an almost unprecedented level of success during their careers in the U.S. Army. Before I share their words with you, context is extremely important. I would like to tell you briefly about these five Soldiers and why I think they are worth listening to.

Sgt. Maj. William Tomlin III grew up in a suburban Connecticut neighborhood. The infantry called to him, and he never looked back. While in Helmand Province in Afghanistan in early April 2007, then-Sgt. 1st Class Tomlin was the acting platoon leader for his scout platoon. After three straight days of fighting, 300 Taliban attacked his 45-man element. The six-hour enemy attack reached within 15 meters of their location and continued to press forward. Tomlin consolidated their remaining ammunition, and his persistence and leadership during their counterattack turned the tide of the battle. He was awarded the Silver Star.

Then- Sgt. 1st Class William Tomlin is awarded the Silver Star by President George W. Bush May 22, 2008, at Fort Bragg, N.C. Tomlin led several counterattacks against an enemy force that outnumbered his platoon six-to-one in Helmand Province, Afghanistan. (Photo by Sgt. Timothy Dinneen)
Then-Sgt. 1st Class William Tomlin is awarded the Silver Star by President George W. Bush at Fort Bragg, N.C., on May 22, 2008. Tomlin led several counterattacks against an enemy force that outnumbered his platoon six-to-one in Helmand Province, Afghanistan. (Photo by Sgt. Timothy Dinneen)

Command Sgt. Maj. Mike Cortes, known as “Pup,” was a member of a Special Operations unit. He became part of history as a member of the first High Altitude Low Opening team to jump into Afghanistan to support the Northern Alliance. In June 2003, he was sent on a mission to find two missing Soldiers in Iraq. Then-Sgt. 1st Class Cortes drove upon an enemy force preparing an ambush site. His two-man team, heavily outnumbered, engaged the enemy element at close range, their nontactical vehicle being disabled by enemy fire. Ignoring his wounds, Cortes continued to engage, killing several enemy fighters and forcing the remainder to retreat. His efforts not only prevented the enemy fighters from killing his element, but also reduced their ability to conduct future ambushes. He was awarded the Silver Star for his actions.

Sgt. Maj. Brendan O’Conner was 7 years old when his father was killed in the Vietnam War. Raised in a family with a deep history of military service and surrounded by the valorous actions of his forefathers, he chose to follow in their footsteps and earned an officer’s commission from the Valley Forge Military Academy. In 1994, he resigned his commission and enlisted as a Special Forces medical sergeant. In June 2006, O’Conner’s team was in southern Afghanistan, where it was ambushed by 250 Taliban fighters. During 17.5 hours of intense battle, two of his team members were severely injured and his team leader was killed. He took command of the team. Eventually, he and his Soldiers killed 120 Taliban fighters before withdrawing under the protection of air support. O’Conner was awarded the Distinguished Service Cross.

Sgt. Maj. Tony Pryor, a Special Forces team sergeant, was a good-old boy from rural Oregon. Thick-necked, with hamhocks for hands and the strength of a silverback gorilla, he was often referred to as “Bucket.” While in Afghanistan on a late evening in January 2002, he and his team were clearing al-Qaida and Taliban forces from a compound and conducting site exploitation. In the darkness and the heat of the battle, Pryor was separated from his team and found himself clearing rooms alone. Soon after getting separated, he encountered a charging enemy and eliminated the threat. In the next room, he came upon an additional three fighters. In the melee, a fourth struck him from behind with a board, breaking his clavicle. The enemy then jumped on his back, dislocating his shoulder and knocking off his night-vision goggles. Pryor continued to fight, eventually killing all four. For his pure Soldier instinct, for engaging the enemy and continuing to lead, he was awarded the Silver Star.

Sgt. Maj. Joe Vega is the Hollywood-version of an operator: chiseled physique, a master breacher and a demolition expert. He played key roles in the capture of a South American dictator and the death of a Colombian drug lord, and he conducted operations against a Somali political leader who hindered international relief efforts. The last operation was made famous by the movie Black Hawk Down depicting the 1993 operation called “Restore Hope.” He was awarded the Silver Star for his actions. Later in Iraq in 2003, he was awarded a second Silver Star. Vega’s missions during his time in a Special Mission Unit are not releasable. The award simply states, “For his ability to consolidate and reorganize under extreme duress.” I am grateful for his guidance and friendship.

It was a true honor to serve with them all. The advice below is a combination of the five senior NCOs’ own words of what they think is important for Soldiers today and throughout their military careers:

  • Stay motivated.
  • Volunteer for assignments; don’t ever quit. You will fail — get up and try again.
  • Your reputation, the examples you set, will cast a long shadow. You will either inspire others or de-motivate them by your actions.
  • Be the guy with real experience, not just the theoretical or book knowledge.
  • Don’t go after the wounded, have them push themselves to you.
  • You learn more from your mistakes and misses than you ever will from your successes.
  • Maintain a warrior’s mindset in everything you do.
  • I cannot define what an act of valor is, but I do know what cowardice looks like.
  • Yelling is not an effective training tool; your training should develop solid basics and initiative.
  • Soldiers will do great things if there is trust.
  • Every experience is important to an NCO’s development, and every event is an opportunity to counsel.
  • Good leaders are valued over time.
  • As a leader you must constantly give hard problems to solve — this develops Soldiers.
  • Lead from the front. It’s everything.
  • Focus on the things that matter: fitness, values and training.
  • Humility: Don’t just be the loud guy; it almost always identifies false bravado. Don’t be afraid to bring up your own faults.
  • Remember — it is never about you; it is always about the Soldiers.
  • Never ever be the crab. Don’t go sideways or backward, only move forward.
  • Be honest in everything you do. Grow to hate liars.
  • If more Soldiers did their jobs and demanded a higher level of execution, there would be significantly less need for valorous acts.
  • Take responsibility, take charge and take the initiative. You must make it happen.
  • Wear your body armor!

Soldiers may never experience the extreme living conditions or firefights the aforementioned Soldiers were engaged in. That fact does not decrease the importance of embodying the Army Values on a daily basis. As described above, use every opportunity to build trust with your Soldiers, peers and superiors alike. Nurturing that trust will serve Soldiers well today and throughout their time in the Army. This is especially true in a world of uncertainty that is more chaotic now than at any time in my military career. You will be called upon and, usually, at the most inopportune time. Ensure you and your Soldiers are ready.

Command Sgt. Maj. Daniel Hendrex has been selected to serve as the Combined Security Transition Command-Afghanistan (CSTC-A) command sergeant major. He recently completed his tour as 2nd Brigade, 1st Armored Division CSM, served as a fellow at the CSA Strategic Studies Group, and is the director of NCO Academy Mission Command recently formed under the United States Army Sergeants Major Academy. He served with the five NCOs mentioned in the article in the Asymmetric Warfare Group and interviewed them in the summer of 2014.

Sgt. Aura Sklenicka, a public affairs officer NCO at Fort Bliss, Texas, contributed to this article.


Ex-NCO comes up short in welterweight boxing main event

NCO Journal

Sammy Vasquez Jr. entered the ring Thursday night for a nationally televised welterweight boxing match, believing it was a bout he couldn’t afford to lose.

The only problem? His opponent felt the same way.

Vasquez, a former sergeant with the Pennsylvania Army National Guard, suffered the second loss of his career when he was knocked out in the sixth round by Luis Collazo. The fight was the main event of a Premier Boxing Champions card at the Horseshoe Tunica Hotel and Casino in Tunica, Mississippi.

Vasquez (21-2) entered the fight coming off the first setback of his career, a unanimous decision loss to Felix Diaz in July. Collazo was Vasquez’s original opponent in that summer tilt before an injury in training camp made way for Diaz. Vasquez remained eager to eventually face the battle-tested Collazo in order to salvage his top-15 ranking in boxing’s premier division.

But Collazo (37-7) had plans of his own. The veteran southpaw hadn’t fought since a July 2015 loss to WBA welterweight champion Keith Thurman. The long layoff gave many experts reason to write off the 35-year-old. He knew he had a weapon in his repertoire that could prove otherwise.

“I knew his big punch was the right hook,” Vasquez told reporters after the fight. “I was working on keeping my hand up to block it. I dropped it at the wrong time, and he got me.”

Collazo first connected with the punch in Round 3, sending Vasquez to the canvas. He then deftly lured the Iraq War veteran into the knockout blow in the sixth round.

“In the locker room, my team was telling me that he’s going to be waiting for it,” Collazo said. “We wanted to touch him soft down low and then go up top. We opened him up. We both tried to line up the hook, and mine landed first.”

Vasquez controlled the action early, using his movement and jab to nullify Collazo’s aggressive approach. But Collazo found his target in Round 3, resulting in the knockdown. Vasquez regained his legs in the fourth round, peppering Collazo with a flurry of punches that opened a cut above his right eye. Action slowed down in Round 5 as Vasquez resumed keeping Collazo at bay with his movement, seemingly clawing his way back into the fight.

But it all came to a violent end in Round 6.

Though disappointed with the result, Vasquez also approached the setback with a different perspective. He previously stated that he has been in the biggest fight of his life. Vasquez deployed twice to Iraq with the Pennsylvania Army National Guard in 2005-’06 and in 2008-’09. He carries the hidden scars of war. Last year, Vasquez revealed he was diagnosed with post-traumatic stress disorder. He attends weekly sessions with a counselor and sees a psychiatrist regularly. Vasquez said his progress is bolstered by the physical outlet boxing provides.

After his second consecutive loss, Vasquez knows he will have an arduous task ahead of him to climb up the welterweight rankings again. But — as he did last summer — he is willing to make the trek back.

“Obviously this is going to set me back,” he said. “I need to come back stronger. I hope that I can come back and fight someone that can help me move up the ranks.”



Former NCO looks to get back on track in boxing’s welterweight division

NCO Journal

It would have been easy for Sammy Vasquez Jr. to take a step back.

After suffering his first professional loss and a health scare last summer, the budding welterweight boxing star could have set his sights on an opponent of a lesser caliber in order to get back into the win column. But Vasquez, a former sergeant in the Pennsylvania Army National Guard, knows only one direction to move — forward.

“Boxers now, if they lose a fight, they take a step back,” Vasquez said during a recent telephone interview. “They fight mediocre guys just to get back on a win streak. I don’t have time for that. I want to fight the best guy out there. I don’t care who. Just throw me in against someone.”

That someone will be veteran Luis Collazo. Vasquez (21-1-0, 15 knockouts) faces the former WBA welterweight champion Thursday in the main event of a Premier Boxing Champions card at the Horseshoe Tunica Hotel and Casino in Tunica, Mississippi. The fight will be broadcast live on Fox Sports 1.

Collazo (36-7, 2 KOs) will arrive in Mississippi with a solid résumé. Most of the losses on his record have come at the hands of world champions, including his most recent fight in July 2015 against Keith Thurman, the current WBA title holder. The veteran southpaw presents a formidable challenge in Vasquez’s quest to bounce back. But the former sergeant’s preparation, which he says has been bolstered by the removal of a tumor and a trio of parathyroid glands in his throat, is also aided by a bit of familiarity.

Vasquez was scheduled to fight Collazo in July before an injury forced the New York-based fighter to bow out. Vasquez was forced to adjust to a new opponent in Felix Diaz, an Olympic gold medalist for the Dominican Republic who gave Vasquez fits when the pair squared off at Legacy Arena in Birmingham, Alabama. Diaz’s fast hands and sprightly footwork nullified Vasquez’s game plan. Though Vasquez offers no excuses for his unanimous-decision loss, he does concede his health was a factor in the fight. The tumor gave him elevated levels of calcium and caused his Vitamin D levels to dip. He developed kidney stones. The surgery to have the tumor removed was scheduled two days after the fight. Despite that, he pushed forward.

“I didn’t tell anybody on my team about the tumor,” Vasquez said. “I kept that to myself because I didn’t want anybody to take the fight away from me. Diaz is a very tough fighter, a competitive fighter. The things that I wanted to do, I couldn’t do. My feet felt like they were in quicksand.”

Like a good NCO, Vasquez said he adjusted. He led Diaz around the ring, hoping the smaller fighter would tire from the number of punches he was throwing. Vasquez bided his time until the ninth round when he unleashed a flurry of punches that momentarily stunned Diaz. But it wasn’t enough.

“I just couldn’t close the deal,” Vasquez said. “I was just too physically exhausted.”

Vasquez didn’t have much time to dwell on the loss before his surgery 48 hours later. He says being surrounded by a solid support team including his coach, retired Staff Sgt. Charles Leverette, a former All-Army champion and the U.S. Army World Class Athlete Program head boxing coach, made the healing process easier.

“They were there through the whole process,” Vasquez said. “Everything, through the fight, after the fight, they were there giving me positive vibes. The people that you really know are there for you when you’re at your worst or your best. It touched me. But at the same time, I don’t dwell on the past. I just get ready for the future.”

The immediate future brings an opponent who will be no pushover. Collazo is historically an aggressive fighter who tries to back fighters down, willing to eat shots to deliver some of his own. But Vasquez says he is prepared for any contingency the crafty veteran will bring.

“I have to stay on my toes, box him,” Vasquez said. “He’s always a come-forward guy. He takes a good shot and keeps coming and coming. We worked on a lot of game plans. I’m very excited about this fight. It will definitely test where I’m at in this game.”

A win against the battle-tested Collazo puts Vasquez back in the conversation among the upper echelon of the stacked welterweight division, his manager said.

“Sammy Vasquez Jr. is a warrior. He has the character to go forward,” said Garry Jonas, CEO of Probox Management, in an interview with “This opportunity against Collazo will be Sammy’s return to the big fights. He is at the best level and will soon be challenging boxers like Danny Garcia, Keith Thurman, Errol Spence Jr. and the best out there at welterweight.

“We do not want to make any excuses about his defeat in the last fight. I just want to say that we are convinced that this year Sammy Vasquez Jr. will return to the big fights. Sammy is a pro. He prepares for each fight with determination and that is what will stamp his name again with the big fights.”

The label of pro is one Vasquez has previously said he honed during his time with the Pennsylvania Army National Guard. The Monessen, Pennsylvania, native deployed with the National Guard in 2005-’06 and in 2008-’09. His first deployment took him to Camp Habbaniyah, Iraq, where firefights were a typical part of the day during missions that took Soldiers from the base near Fallujah to the outskirts of Ramadi. Vasquez’s second deployment saw him split time between Fallujah and Taji.

Upon his return, Vasquez turned to the sport he had been a part of since he was 9 years old. He parlayed his boxing skills into a gold medal at the 2010 All-Army Championships in the 152-pound division and an invitation to join the U.S. Army World Class Athlete Program at Fort Carson, Colorado. After his time in the Army, Vasquez quickly ascended the welterweight ranks, collecting the World Boxing Council Central American Boxing Federation, or WBC/FECARBOX, title along the way.

During his rise, Vasquez quietly dealt with the hidden scars of war. Before his fight against Aaron Martinez in January 2016, Vasquez revealed he had been living with post-traumatic stress disorder. Vasquez credits his wife, DelRae, with helping him carry the burdens and urging him to get help. He still goes to weekly sessions with a counselor and sees a psychiatrist regularly, which has calmed his anxiety. He continues to urge fellow veterans and Soldiers to seek help if life is proving difficult.

“The things that I’ve been through in my life are tough,” Vasquez said. “But everybody goes through problems. My message is there’s always help out there no matter what situation you’re going through. There are always people to talk to, there’s always someone to confide in. I would definitely take advantage of that. I think that’s the biggest problem for a lot of veterans. A lot of us are so thick-headed, we don’t feel that we ever have a problem or we ever need to talk to somebody. I really hope that people can start reaching out and start talking about their issues or problems with someone who can help them find a better avenue to get through tough situations.”

For Vasquez, the next tough situation arrives in one day, and he intends to show that he is ready to fight his way forward.

“It was a good thing I lost that fight (against Diaz) because I think that a lot of people were ducking me,” he said. “I was undefeated, an up-and-comer and had a lot of hype around me. So a lot of guys were afraid to fight me. Now that I lost, it’s ‘Oh this kid’s beatable.’ So hopefully now I’ll get an opportunity to fight names. Fighting somebody and beating somebody like Collazo I think is a great reputable name for me, especially after taking my first loss.”

Watch it

  • What: Sammy Vasquez Jr. (21-1, 15 knockouts) vs. Luis Collazo (36-7, 19 KOs) in welterweight fight.
  • When, where: 8 p.m. EST Thursday, Horseshoe Tunica Hotel and Casino, Tunica, Mississippi.
  • On TV: Fox Sports 1.
  • Of note: Vasquez is a former sergeant with the Pennsylvania Army National Guard. He deployed to Iraq twice during an eight-year career. The fight is the main event of a Premier Boxing Champions card. The undercard includes a welterweight fight between Yordenis Ugas (17-3, 8 KOs) and Levan Ghvamichava (17-2-1, 13 KOs); and a junior welterweight bout between Ryan Karl (13-0, 9 KOs) and Eddie Ramirez (15-0, 10 KOs).

Get help

If you think you are suffering from the effects of post-traumatic stress disorder, there are ways to get help:


NCOs discuss Army warfighting challenges at professional development session

CECOM Public Affairs

With an eye on 2017 and beyond, Command Sgt. Maj. Matthew D. McCoy, U.S. Army Communications-Electronics Command, Aberdeen Proving Ground, Maryland, wrapped up 2016 by hosting a professional development presentation for the Command, Control, Communications, Computer, Intelligence, Surveillance and Reconnaissance, or C4ISR, community.

Open to military and civilian members of the DOD workforce, the professional development session titled, “The Future of Combat; the Army Operating Concept and the Army War Fighting Challenges,” was held at the Mallette Training Facility and addressed a myriad of issues significant to the Army’s number one priority: readiness.

“While this session is designed to be CECOM specific, we wanted to open it up to the greater APG and C4ISR community,” McCoy said. “The purpose of this session was to inform our own workforce on the U.S. Army Training and Doctrine Command’s process of developing future Army capabilities. What this is not, is a discussion about the acquisition process and reform. It is not a deep discussion about multi-domain battle, and it’s not a discussion about the transition. It’s an introductory opening to the Army Operating Concept, the Army Warfighting challenges and the future design of combat.”

Those challenges, from Southwest Asia to Europe, make clear the need for a strong and effective force that is capable of employing the complete range of potential operations. Toward that end, Army officials say TRADOC Pam 525-31-1, “U.S. Army Operating Concept: Win in a Complex World,” is a key document in the Army concept framework, and outlines how the Army will employ forces and capabilities in complex environments against increasingly capable opponents. The Army operating concept also describes the Army’s contribution to globally integrated operations, and speaks to the need for Army forces to provide foundational capabilities for the joint force and to project power across land and from land into the air, maritime, space and cyberspace domains.

Joining in the discussion via video teleconference, keynote speaker Army Capabilities Integration Center Command Sgt. Maj. Stephen J. Travers, thanked the CECOM command sergeant major for organizing the session, and went on to provide a brief overview of the TRADOC mission.

“TRADOC is a design-build form, and we’re the design portion of that, Travers said. “It starts with a concept. Every single Army command has its purpose, and we interact as TRADOC’s future force, but we’re also an extension of the Army’s staff. TRADOC is a team of professionals from all different walks of life, all different backgrounds, to help design our future force.”

Also chiming in on the exchange, Soldiers from across C4ISR, Integrated Logistics Support Center, and the Army Research, Development and Engineering Command, generated conversations that touched on such topics as gaps between new equipment and training, achieving physical and mental capabilities over adversaries, one-Army integration (multi-component fight), collaboration between centers of excellence; future force development, what winning really means, and the ability to define the winning conditions more clearly.

That future force, as Army leaders continue to point out, will have to confront a number of new strategic realities. Laying the groundwork for further discussion, McCoy said, “The Army operating concept has changed in how it defines our future challenges. What it says is that the future is unknown and even more so, it is unknowable. The Chief of Staff of the Army, Gen. Mark A. Milley, has made it clear that the number one priority of the total Army is readiness, and there are no other number ones. That readiness is individual. It’s collective. It’s at the unit level that feeds our nation’s strategic readiness. Readiness is all linked to our daily operations and that helps us prepare for the future of combat in our complex world.”

The professional development session drawing to an end, McCoy said, “As we leave here today, let’s keep in mind these things: the Army is fundamentally designed for a specific purpose — to deter aggression and to fight and win when called upon. Our Army warfighting challenges are operational-needs based. They are concepts that have to be addressed to win. If they were all easy, they wouldn’t be challenges. Readiness is our number one priority. That’s how we accomplish the mission that our nation has given us … and that mission is to win. We have to win in a complex world.”